Your GTM isn't
broken.
It's unmapped.
One system to find the money leaks and plug them.
Built by Aryan Tiwari. GTM Partner to funded startups, SaaS companies, and operators across 4
continents.
—– Sound familiar
The old way looks like this.
—– GTM Club
The room where founders stop
guessing and start operating.
Most communities give you a Slack channel and a content library nobody opens.
Every framework, template, and breakdown inside the club maps to one loop.
01 · ICP
Know who you’re selling to
Research. Competitors.
Positioning.
02 · Acquisition
Build a pipeline that fills
itself
TOFU to MOFU to BOFU.
03 · Retention
Keep them paying, keep
them using
Support. Expansion. NPS.
04 · Referral
Turn customers into your
sales team
Advocacy. Reviews. Testimonials.
GTM Frameworks
The same frameworks used to build a $90K revenue engine for an edtech company and fill 32 out of 35 seats at a UK event with zero ad spend. Not theory. Tested systems.
Live Breakdowns
Real funnels. Real numbers. Real companies. Every breakdown follows the loop: where’s the ICP, where’s the leak, what’s the fix.
Templates You’ll Actually Use
ICP research docs. Funnel audit sheets. Channel scorecards. Retention playbooks. Built for operators, not MBA students.
Direct Access
Aryan and the crew are in the room. Not behind a paywall inside a paywall. You ask, you get answers.
—– The Newsletter
Every issue is a GTM audit you
didn't have to pay for.
Once a week, we pick one real company and tear apart their go to market. What’s
their ICP? Where are they acquiring? What’s leaking? What would we change
with 90 days and a fixed budget?
No “5 tips to grow your startup” filler. Each issue follows the same loop the
club runs on: ICP, Acquisition, Retention, Referral.
“I’ve paid consultants who gave me less than what this
newsletter drops for free.”
Placeholder, real subscriber quote goes live at launch
Free, every Wednesday
Get the next breakdown in your inbox.
Read it wherever you already are, Substack or X.
—– Unfiltered Syndicate
We don't ask "tell us your story." We ask "show us your funnel."
Every episode is a live GTM breakdown of the guest’s actual business. No origin story fluff. We pull up the funnel, find the ICP, trace the acquisition
channels, and figure out where the growth is hiding. The guest walks in with a business. They walk out with a GTM audit on tape.
The Setup
Guest shares the business
What they built, who they sell to, and how they’re currently acquiring.
The Breakdown
We run it through the loop
ICP clarity. Acquisition channels. Retention gaps. Referral potential, live.
The Playbook
A clear map to act on
What to fix, what to double down on, what to cut. For the guest and every listener.
One conversation, three content channels, zero wasted effort. Every episode, recorded on Riverside, feeds the newsletter. The newsletter feeds the club. The club feeds the next guest list.
—– Meet Leo
The face of GTM Club.
Every brand needs a symbol. Leo is ours. You’ll see him on the merch, in the community, across the content, and eventually on the iBox. He doesn’t explain GTM. He just reminds you that you’re in the right room.
——- Built by Aryan Tiwari
The operator behind it.
GTM Partner to funded startups and SaaS companies. Built a $90K revenue engine for an edtech company running international webinars across the US, UK, and Europe. Filled 32 out of 35 seats at a UK dentistry event with zero ad spend. Took a podcast from 100 downloads a year to over 64,000.
The pattern was always the same: find the leak in the go to market before spending money on the wrong fix. theGTM.club is that pattern, packaged. The community teaches it. The newsletter breaks it down. The podcast proves it live.
The tools will make it faster.
$90K
Revenue engine, edtech
32/35
Seats filled, zero ad spend
640x
Podcast growth, downloads
The community is moving to Skool.
Every framework, breakdown, and template from the club, hosted in one place.
Skool is where GTM Club members will actually live once it’s ready.
—– Coming soon
Two tools built on the same loop.
Under stealth mode
iChat
Your GTM copilot, powered by AI, trained on the loop. Ask it to
audit your ICP, score your landing page, or find the leak in your
funnel. First access goes to GTM Club members.
Under stealth mode
iBox
The GTM starter kit, digital and physical. ICP worksheets, funnel
templates, channel scorecards, and the full loop playbook, packaged and ready to deploy. First drop ships to GTM Club members.
© 2026 theGTM.club. All rights reserved.
A free newsletter and community by Aryan Tiwari.